Differences between craft beer and industrial beer

Have you ever tried craft beer?

Until very recently, beer was basically industrial beer that we could find anywhere from bars and restaurants to gas stations and supermarkets. For some time now we have been able to find craft beer alongside industrial beer and even replacing it in some cases. And there are several factors that favor the expansion of this type of beer.

Differences seen through different elements:

  • Ingredients: craft beer seeks to play with different ingredients, offering new styles and new ranges to consumers. By having a lower output than a large company, they can take the risk of taking out new deals without having to take out thousands. On the other hand, the big brands are looking for stability and not breaking the mass productions. They go for the safest to maximize sales. Craft beer is committed to the use of natural ingredients and procedures in its preparation, even if this means sacrificing stability in part, as in a shorter expiration date. Industrial beer usually has preservatives and chemical stabilizers in order to keep the product as stable as possible, so that it maintains its flavor and carbonation wherever it goes, and also has the longest expiration date possible.
  • Filtration: this process is done manually or with minimal help from machinery in craft beers and is done in such a way that the ingredients are not altered. In contrast, industrial beers are filtered using chemicals. With this formula, the ingredients lose much of their value.
  • Pasteurization: this process extends the expiration date of beers. It is characteristic of industrial brands. Artisanal companies do not usually pasteurize their product, and if they do so, they guarantee the maximum flavor and aroma of their product, as well as its nutritional and organoleptic properties.
  • Carbonation: in general, craft beer goes through a second fermentation in the bottle. It is a natural process in which the yeast synthesizes the sugar in the malts, releasing gas. This gas obtained by the yeast stays in the bottle for longer than the gas in industrial beer, and is also more assimilable by the body. If you’re drinking a craft beer, you’ll usually find some small bits of dregs at the bottom of the bottle. It is the residue of yeast that has finished its work of synthesis. There are people who do not like to encounter this hole, but this one gives more flavor to the beer!

But why are such unhelpful methods used in the big beer brands?

Because while the craft brewery seeks to produce a quality beer, enhancing the taste and aromas, the industrial brewery prioritizes reducing costs, increasing sales and positioning itself well in the market, even if the final product is not the best .

Appearance, flavor and aroma are enhanced in a craft beer that enjoys a much livelier appearance, and with more body than mass-produced beer that ends up having a watered-down body and a very impoverished aroma without too many differences between them .